Create a business you love, with clarity, purpose, and sustainable pricing.
Start typing on the left, and see your results appear on the right. This tool is for research only, and not financial advice.
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This is a planning tool, not financial advice.
Why did we build this?
This calculator is built around how creative work actually looks: fewer billable hours than you think, real business costs, real time off, and a rate that accounts for all of it — before you’ve said yes to a client at the wrong price.
2,080 assumes you bill 40 hours a week, every week, with no holidays, no sick days, no admin, no marketing, and no time to actually run a business. It’s how employees get paid — not how freelancers actually work.
Why you should use it and what makes it different…
Most pricing tools tell you what you could charge. This one tells you what you need to charge to sustain a business you don’t want to escape from.
The difference matters. Because undercharging doesn’t just hurt your bank account — it quietly shapes how you work, who you take on, and whether you still want to be doing this in two years.
A few things built into this tool that most calculators skip:
- Weeks off baked in from the start — rest isn’t a reward, it’s part of the model
- Real billable hours — not a fantasy 40-hour week
- A utilisation reality check — because admin, marketing, and life exist
- Package examples — so you can see what your rate actually means for your offers
This is a planning tool. It won’t replace an accountant. But it’ll give you a number grounded in reality — which is a better starting point than a guess.